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媒体创新靠神马?圆桌会议观点“对对碰”

2018-04-29 20:34栏目:聚焦观点
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  在27日进行的的江苏2018?紫金网络传播创新峰会上,四位来自国内主流新闻app的媒体人士在南京大学新闻传播学院副院长、教授、博士生导师胡翼青的主持下,围绕“区域网络媒体传播创新”进行了一场圆桌对话。亮点频出,观点鲜明。让我们一起去看看他们的观点~
 
  
 
  Four professionals from China’s major news media apps held a roundtable dialogue on the topic ‘Regional Internet Media Innovation’ during the Zijin Network Communication Innovation Summit in Changzhou, Jiangsu Province on April 27.
 
  
 
  胡翼青
 
  
 
  
 
  南京大学新闻传播学院副院长、教授、博士生导师
 
  
 
 
  
 
  媒体的创新不是一个非常简单的事,这是一个非常重要的系统工程。包括内容的创新,形式的创新,舆论引导的创新,还有比如说,盈利模式的创新、技术的创新,从业人员观念的创新以及制度的创新等。
 
  媒体要拥抱正在翻天覆地的技术变革。制度的创新和人的观念创新,这两件事情本来就是互相建构的,人的观念如果不能创新,制度创新一定是表面上的,而制度创新如果是表面上的,那人的观念也一定不能创新。传统媒体的新媒体战略,还是要在人和制度上面痛下功夫,我觉得这才是真正意义上的制度创新。
 
  
 
  Professor Hu Yiqing, deputy dean of the School of Journalism and Communication at Nanjing University and also chairperson of the roundtable dialogue, said innovation in media is like a systems engineering project and requires effort in both people and the system. Innovation can be about content, forms, creative ways to guide public opinion, profit-making, technology, ideas and the whole system. Idea innovation and system innovation are two interconnected parts, he said.
 
  Without new ideas, innovation to the system will be superficial. At the same time, if system innovation is just at the surface level, you can’t expect a person to have new ideas. For traditional media to develop a strategy for new media, the key is to making real progress in people and system, he added.
 
  
 
  张凌
 
  
 
  
 
  澎湃新闻互动新闻运营中心总监
 
  
 
 
  
 
  澎湃新闻作为国内最活跃的新闻类APP之一,内容是其最大的推广品牌,但澎湃也在积极探索不同的内容分发渠道。
 
  为了提升交互性和用户体验,澎湃新闻在2015年推出了互动版块“问吧”,成为新闻阅读的延伸社区;2017年上线了视频业务,拓展了内容渠道。我们一直在迭代更新,在互联网的大环境下,必须不断创新,用更大的影响力传播优质的内容。
 
  
 
  Zhang Ling, director of the Interactive News Center of the Shanghai-based The Paper, said The Paper is one of the most dynamic news apps in China with content as its key advantage, but it also actively experiments with diverse channels for content publication.
 
  To enhance interactivity and user experiences, The Paper offered a question and answer service that allows readers to go beyond just reading news starting in 2015. Last year, a video platform was added to The Paper to further expand the content scope. “We have kept updating, and in the Internet age, it’s very necessary to be innovative to communicate quality content and enhance influence.”
 
  
 
  何可一
 
  
 
  
 
  江苏省广播电视总台新媒体事业部主任(兼)网络电视台总监
 
  
 
 
  
 
  创新是我们的基础手段,网络是作为我们的核心阵地,传播实际上是我们的最终目的。
 
  我们在内部常说的一句话,让创新常青,让报道年轻,创新的理念,创新的重点,创新的效果是一直在发生变化的。要取得好的传播效果,要把对创新的要求融入每一个岗位、每一个工作流程。荔枝新闻运营以来,每隔约20天就会上线一个新的版本,包括新技术的使用、细节的调整以及重点内容的调整。
 
  
 
  He Keyi, director of the New Media Department and Internet TV at Jiangsu Broadcasting Corp. (JSBC), said innovation is the basic means and communication is the ultimate goal. To achieve better communication results, innovation needs to be present in every post and every work procedure.
 
  Since the launch, the Litchi News app by JSBC has released new versions about every 20 days, with changes ranging from the use of new technology to more details and content restructuring.
 
  
 
  俞斌
 
  
 
  
 
  浙江在线副总经理、副总编辑
 
  
 
 
  
 
  浙报集团的媒体融合走在全国前列。纸质的浙江日报、PC端浙江在线、浙江新闻客户端,这三端的采编流程已全部实现一体化。浙报集团6800多名员工,从事技术和新媒体的人员已经占了1/3以上。现在的网络媒体公司是要媒体加技术公司,新媒体也不能单纯地只谈媒体。
 
  
 
  Zhejiang Daily Press Group takes the lead in China in terms of media integration. Yu Bin, vice editor-in-chief of the group’s online portal Zhejiang Online, said the print Zhejiang Daily, the website zjol.com.cn and the news app have realized full integration in news writing and editing. Among the group’s 6,800 employees, more than one-third are working in technology and new media. “Today’s Internet media company is media plus technology, and new media is more than just media alone.”
 
  
 
  陈炳山
 
  
 
  
 
  交汇点新闻客户端首页编辑部负责人
 
  
 
 
  
 
  80年的风雨征程,能够做到永立在时代潮流,新华日报一直一以贯之的特点就是坚持创新,日益创新,创新从来不停步。作为新华日报办的APP,交汇点新闻到现在才两岁半。在这个两年半的时间里面,我们取得成绩也是靠不断地创新。
 
  当我们在做主旋律新闻时,要注意接天线的同时更加接地气,让重要的新闻同时变得有意思,也变得有温度。我们交汇点名字叫交汇点,实际上它是想努力地实现政情与民意的交汇,想努力实现线上与线下的交汇,另外想帮助大家实现梦想与现实的交汇。
 
  
 
  
 
  Launched just two and a half year ago, Xinhua Daily’s news app Jiaohuidian has accumulated over 15 million users as a result of continuous innovation efforts. “Innovation makes important news and interesting news, too and adds a human touch,” said Chen Bingshan, director of the app’s top news section.
 
  “Our app is called Jiaohuidian, which literally means a meeting point, because we try hard to build the connection between politics and the public concerns, the online and offline, as well as the dream and reality.”